Stihl working - ADNZ Award-Commercial and Industrial: Winner 2010 Auckland Regional Commercial and Industrial: Finalist 2010 National

Aiming to renew and invigorate their brand and create a model flagship store, STIHLSHOP came to ICR Consulting to create a functional, clean and well-organised workspace. The team carefully designed the interior to counter outdoor equipment's 'dirty' reputation. They created a space that effectively displays the STIHL products and gives staff and customers a clean, pleasant sales environment. The building elements also took into account the STIHL brand and its most typical customers. The rawness of precast panels were used alongside steel and glass to emphasise the STIHL brand characteristics of strength, longevity, honesty and reliability.

"Our team took the STIHL brand and its most typical customers into account".

"The materials emphasised the brand characteristics of strength, longevity, honesty and reliability".